Camerawork and Editing

• With the use of camerawork I am going to try to achieve the effect of the camera actually being the main character in the video so the audience feels very much a part of the music and storyline.
• This is the main reason why most of it will be in a point of view shot, to emphasise this but I will be using other shots such as medium-long shots of a person standing still in a busy walkway etc..
• This means I will be filming this shot for a longer period of time (30 seconds - a minute) and then speeding it up on the Editing section. This kind of shot is mostly editing but in order for it to be succesful I need the person standiong to be very still.
• Almost all of my filming is going to be handheld as they are going to be very quick cuts moving around as is it were stuck to a person's chest.
• My video is going to be a narrative based video, as this type tells a story the most, which is what the track by Evelyn seems to do. 
• My niche is going to be routine. As the lyrics of the song tell us of the person wanting to 'get away' and see new places, I want to show the main character getting up in two mornings, the first, a boring day at work and the second them waking up and having a lot of fun. This would be as if they were breaking out of the routine. 
• I am going to be using a lot of creative and fun transitions which will be shown at the end which illustrate the contrast between the fun and boring day. Things like punching a hole punch and then doing the same action in a different setting. 

Textual Analysis

Analysing the features in music videos using Goodwin's principals. 


Artist: Rihanna 
Name of track: Te Amo
Director: Anthony Mandler


What is the relationship between lyrics and visuals?

There seems to be a relationship between lyrics and visuals throughout the video, even though some of the timings are slightly off. One example that showed a good relationship was 2 minutes 22 seconds into the video where she sang "let me go" and the way she was standing up against the wall wriggling illustrated that she may have been tied up in some way. This was only a very short shot duration as most of the video has very high speed shots so it lasted a second but it still had enough time to show the link between the visuals and lyrics. 


What is the relationship between music and visuals?
The director has executed this relationship very well, including lots of very fast shots in the first 3 minutes of the track. He has put a shot on every beat in the chorus, which is very fast, too fast to even count, but he has done this very successfully. In the last full minute of the song, I managed to roughly count 51 different shots. 


Are there any close-ups of the artist and star image motifs? 

There are quite a few close-up shots of Rihanna, and just as many of the supermodel who is also included in the video. I think there are so many close-up shots because she is the star image motif, and that could be the reason why I didn't find one throughout the video. But here is a good example of a close-up shot that is 1 minute and 26 seconds into the video.


Is there any reference to the notion of looking? 
There seems to be constant shots of the eyes in particular. This could be the notion of looking, from Goodwin's theory. 


Are there any intertextual references? 
As far as I could see I couldn't make out any intertextual references throughout the duration of the video. For others who watch it they may think differently as they could have seen more types of media that could relate to it. 


Is it based mainly on performance, narrative or a concept? 

This video is mainly more narrative than anything else, as it tells a story. The acting of Rihanna and the model in the video gives the audience the sex appeal that they seem to ask for.