Branding

Branding can be seen by a lot of bands and artists and is a great way to promote the artist. This is because it can be seen on a lot of merchandise and products that they sell. Branding is used the same way as a designer, which means putting the logo or name on items to increase sales. Some of these items could include badges, t-shirts, posters, stickers and pens.

The Ministry Of Sound isn't strictly one artist or band, but the association with their logo is incredible.

This branding can be seen all over the world, especially on compilation

albums, but also on playstation games, nightclubs, bags, tents and even alcoholic drink.

They have clearly tried and successfully spread out their name and reputation as much abroad as in the UK, where their main nightclub is based. This is a great example of how branding can be used to sell more items.

But for a more specific version, 'The Killers' have a simple, yet memorable and easy to associate design as their branding marketing tool. Products that have this design on them can be mainly sold on the promoters website store if they have one. The whole reason for branding is mainly promotional, but it can mean something to the customer that it is a sign of support for the artist. This can be very powerful as people will soon learn to associate the logo with the artist.

I think overall, branding is a great way to merchandise and promote an artist as the audience can instantly recognise who it is.