Different types of music videos

There are different types of music videos that can all have a different purpose. There are narrative based videos, which tell a story, performance based videos where the bans or artist is playing, and concept based videos which can just be random.

Here is an example of a narrative based music video:

Paramore - Brick By Boring Brick

http://www.youtube.com/watch?v=A63VwWz1ij0

• This video is very surreal and tells a story of the lyrics
• it has been cleverly edited to seem like a fairytale land with use of colour tints and camera blur
• The song starts straight away, with the camera following a little girl trying to get away from her tragic life at home.
• There are constant shots of a man digging a grave/hole which seem to link to the lyrics 'bury the castle'.
• This video also seems to emphasise the narrative type of video with the lead singer telling the story of this fairytale.
• When she sings about her life is tragic so she built up a world of magic the mise en scene seems to change from a yellow/orange to a very dark grey with things out to get her so she runs away.
• There seems to be a lot of shots where the camera is actually following the little girl as if they were behind her, which reflects the notion of story telling again, where you follow characters.
• This is a good example of a narrative video because it takes it literally and seems to tell a story with the lyrics.
• There doesn't seem to be a notion of looking which could go against Goodwin's theory of music videos, but close-up shots of the eyes which are considered as looking so his theory is correct this time. 

Here is a performance based music video:

Razorlight - America

http://www.youtube.com/watch?v=V9NhncU5_CE

• This is quite a simple music video which starts off with a very slow zoom into quite a compact room where it looks the band may practice or even record.
• The first shot is very long for a music video and this reflects the start of the song as it is quite slow and calm.
• The whole video seems to include a lot of close up shots with only half of the face of the lead singer in the frame. I am not sure why this is but it may be just to give a different perspective. But this is also going to be the notion of looking, showing the eyes.
• One thing that is very obvious is that it is only the lead singer that looks directly into the camera and no-one else. This can be seen in a lot performance based music videos and can give a sense of superiority and leadership over other members.
• Performance based videos are usually quite simple with sometimes including clever editing techniques to be more creative but most if the time there are just a wide variety of quick shots of the instruments and bands.
• There seems to be a lot of pictures and shots of very complicated and big roads which is quite strange but I think there is a hidden message somewhere.
• The band have included a simple sign of their logo and recognisable band name at the very start of the video where it is still quite calm.
• Overall this is quite a typical performance based video which has features of Goodwin's theory.

Concept based music video (random):

Bombay Bicycle Club - Evening/Morning

http://www.youtube.com/watch?v=cC_FseOub7I

• This is an example of a random or concept based music video which can sometimes have no meaning at all and just be a bit of fun.
• The video starts off slowly again with a short pan across what seems to be a park to a man in a panda suit sitting on a bench.
• The shot then changes to him looking round at two men staring at him who then start to chase him
• and as the beat kicks in along with the drums the shot changes to the panda running round a corner with these men chasing him. This is good relationship between music and visuals by the director Ben Newman. 
• All of this has been slightly slowed down maybe to be seen better or maybe just as an effect.
• Then he borrows a young girl's bike as these men are still chasing him, all whilst singing along to the lyrics
• He then changes out of this panda costume for a quick performance clip with his band in the middle of a street where the rest of the members clothes colours keep swapping with each other.
• Then he is chased again throughout streets and finally it comes to a climax of the band doing star jumps with the little girl wearing the panda head and dancing.
• It can be labelled random to say the least with no indications at all as to why he was running with a panda suit
• There is not much else to say apart form the fact it is quite interesting and keeps the audience watching to see what happens.