Target Audience: Foals

Foals' Second album: Total Life Forever

• The target audience for Foals is between 15 and 24 mainly aimed at students at university as they were at places like Oxford University whilst making their music.
• This target audience of students can influence their music in a way that means their style is more unique.
• Their style is generally known as Math Rock or Funk Rock. It is more unique and less commercialised which is why they have such a specific set of fans and followers.
• Foals's second album named Total Life Forever was released on May 10th 2010 which was awaited eagerly by fans.
• On their Facebook and Myspace blogs the band confirmed when the album would be released after play.com and zavvi.co.uk claimed.
• When doing this they also mentioned of a a new song from their forthcoming album being played on the radio.
• On March 1st 2010 the promotional single 'Spanish Sahara' was first played on Zane Lowe's Radio 1 show at 7:30 pm. Following this, Foals' new website was updated that night with the release of a video for the track. This would have helped them a lot as Zane Lowe is a fan and that particular show has a wide audience, this would have been good to maybe attract more people to listen to their music.
• On March 6th 2010 the Total Life Forever Site was officially launched with puzzles revealing images, lyrics, and sound clips from the album.
• The whole new Foals website was launched March 13th and illustrated a whole new art concept and media including samples of songs, photos and videos.
• The album Total Life Forever was nominated for the 2010 Mercury Music Prize.
• "The spiky, angular guitars of the first album gave way to a much richer sound, particularly on songs like Spanish Sahara." http://www.bbc.co.uk/news/entertainment-arts-10685005
• Foals have a dedicated area on their website which links to their online store to buy merchandise. http://foals.firebrandlive.com/
• Some of the things they sell are t shirts mainly, and bags and posters.

• I think Foals' promoting has been different to a more commercialised band and their specific audience is why this is. But I think that the way they have got this out to listeners is quite successful. They have widened their audience a little with national radio, intrigued fans with new sites and ways to interact with them. On their site they have direct links to their music, and a gallery of photos and videos.