Target Audience: Ellie Goulding

Ellie Goulding:

• Ellie's style and unique sound has helped her attract a wide audience ranging from 10-25.
• This is very successful for a brand new artist as she shook up the music business with something new and different, which the audience seemed to have been waiting for.
• She is the new electronic pop sensation and her fan base continues to grow.
• I think Ellie may have targeted her music especially at the middle age teenage years because this would have been when she was most interested in her music and actually starting to make a career out of it.
• As she took a gap year from university to pursue a career as a singer-songwriter like advised, she started to develop her electronic sound initially with the help of Frankmusic on the track 'Wish I Stayed'.
• Later, she was helped by Starsmith, who went on to be her chief collaborator and primary producer on her debut album 'Lights'. This then meant she left university and moved to West London.
• Her debut album was promoted very well with the help of national television and news, after she won the 2010 BRIT awards Critcs' Choice, all before her album had even been released.
• This would mean her album would be eagerly awaited, and attracted a new audience that may have not previously heard of her.
• To add to this she also topped the BBC Sound Of 2010 poll, which showcases the top choices for rising stars in the coming year.
• I believe this mainstream publicity really helped her to kickstart her career and which is why she has such a widespread range of audience.
• Ellie's first single 'Under The Sheets' was played on Radio 1 on 30th September 2009 and since then has gained heavy airplay.
• Now she is on tour promoting her 'Lights' album more and has played at some of the biggest festivals of the year with success. Including V Festival and Glastonbury Festival.
• Her website promotes her even more with links to a store where you can buy her songs, and a;so any events she may be undertaking like a run for The British Heart Foundation.
• I think her ways of releasing and promoting her album have been very successful as she looks one of the rising stars for the future to come.