The Online Revolution

The online marketplace and revolution of this has had an astounding effect on the music industry and how bands and artists promote their material. This contrasts greatly with more traditional forms of promotion. This is because the internet is more accessible than ever which can take you to sites such as Spotify or streaming sites like Youtube. This means more and more people are gaining access to free music (usually illegally) and they are able to download from them. This is costing the music industry massive amounts.

Online ways to promote:

There are quite a few ways to promote using the online tactic; and this is seen as a very modern for some artists, and even some of the audience. Youtube is becoming one of the most successful ways to reach your music out to fans for free, with it instantly streaming, and being able to listen or watch an unlimited amount of times. Spotify is also another way to listen to music an unlimited amount of times, but it is also fighting to keep some of the revenues for the artists, charging the user £9.99 a month for unlimited usage. This is also a good way

for artists to promote their music, as the free version has interrupted playback in

cluding advertisements. An artist could fill a spot to promote their work. Myspace, Facebook and Twitter are well known social networking sites, used by many people and are very successful ways to promote to the younger generations, with an artist easily being able to build up a fan base.

How has the internet changed the promotion of music:

The internet has made its extremely easy for anybody independent to build up an audience by uploading their music to a site. As the internet is the new way of promoting virtually all music, it is the most successful way to be seen or spotted by a record label. It allows the audience for an artist to be instantly connected with them, as they can see when they will be playing live, and they feel as though they can be part of their lives, knowing where they have just been, or what they are about to do.

Esmee Denters

Esmee made it successfully as an artist due to this sudden online revolution as she capitalised on it. Back in 2006 Esmee covered

popular songs regularly from artists including Justin Timberlake and Natasha Bedingfield. She then posted these to Youtube which became very popular and she was scouted and introduced eventually to Justin Timberlake by a manager of a label. Justin then signed her to his label, the first artist to be on Tennman Records. She released a debut album, and a single which peaked at #7 in the UK charts. She was also on tour with Justin opening for him on his 10 destinations of his 2007 tour. According to several magazines, Denters is the first unsigned singer in history to go directly from person.

Van Morrison

The Northern Irish musician is considered one of the greatest artists. He has won 6 Grammy Awards, been inducted to the hall of fame for Rock and Roll and also Songwriters. He is very

successful, with 2 major studio albums both gaining awards and many, many singles that were very successful. He was at his peak in the early 70’s right through to the 80’s when he was still creating inspiring pieces of music. This was at a time when the internet was not about, so Van would have relied heavily on more physical types of promoting his work. This would have included leaflets, word of mouth, and especially radio. This seemed to have been very successful for him because at the time, this was the most efficient way of reaching fans, but if those tactics were to be used nowadays, e would not be quite so successful.

Overall, there are many different ways to promote your music if you are an artist, and the most recent one being the 'online revolution'. There was a time where the radio would have been the revolution for promoting, and posters too. It's just the online revolution has more critics because it is a more evolved and interactive way of promoting. This is all helped by web 2.0 which is used to interact more socially and with more efficiency.